The First Cut: Exploring The British Library and the streets of London.

‘The first cut’ - A brief that made me realise that sometimes having the freedom and responsibility to pick and choose what you deliver and how it is delivered is much harder than anticipated.

From the get-go, the different personalities and working styles where evident. As an over planner I wanted to get started straight away, figuring out where we wanted to go and what we wanted to do. I quickly noticed that I should get on board with the whole ‘figure it out there and then’ method. After all, you are never short of something to do in London.

The first stop: The British Library

I’ve always enjoyed the atmosphere of bookstores and libraries, there is something very therapeutic and motivational about them. So naturally, the The British Library was on my list to go visit and I had some high exceptions. However, that day was both an overwhelming and underwhelming experience all in one.

Lacking any prior preparation, we found ourselves without a starting point. Luckily, two of the team members suggested we wonder around and search for a book about each of our cultures and languages. This proved to be more difficult than expected, so we changed our approach and found a book we thought somebody else would find interesting. This process was lengthy and I felt like it was almost impossible to find what you where looking for, when you weren’t looking for something specific.With that being said, I very much appreciated the architecture of the building itself and the beauty of the old books, especially when we visited the ‘Treasures of the British Library’ exhibition.

Getting inspired and having some fun

Once books were found and exchanged, we all unanimously agreed it was time to go explore. I proposed a detour to a pop-up event I'd stumbled upon on TikTok earlier that day. Hosted by 'Little Moons', it showcased their latest ice cream flavour, which, I must say, might be their best!

Between the pop-up and strolling through London's streets, not only did I get free food but I got inspired. Whether it was the logos of quaint cafes, the intriguing names of restaurants, or the colours and ambiance within certain stores, I found myself motivated by my surroundings. The pop-up in particular reminded me the importance of brand experiences and what good marketing can do.

As for the group work portion, it was an enjoyable and collaborative exercise. Whether it was the last-minute selection of a location, capturing the day on film, organising everyone's content, or contributing insights as needed, each member found their role in the process.

Video Editing done by Tricia Wibisana