Outside the Box: Hand-Drawn Packaging from Around the World

The book title perfectly describes what the book is all about, a great collection of different packaging designs from all over the world.

Personally this book is a source of inspiration and motivation to understand packaging design further and the impact it has on the brand identity. It provides insights about the projects and the processes that led to such impressive hand drawn packaging.

It is also a great way to familiarize yourself with some designers and design firms around the world, looking at projects like the following:

• The design of the bottle labels for Partizan Brewing debut beers by Iec Doherty

• The design for Topshop makeup range by sarah thorne

• HEMA product design by SOGOOD design firm

Anderson, G. (2015) Outside the box: Hand-drawn packaging from around the world. (s.l.): Princeton Architectural Press.