Tubikblog: User Research. Empathy Is the Best UX Policy

It is important to dechiper when your work is a form of self-expression and personal creativity and when its primary focus is delivering solutions to solve somebody elses problems and satisfy their needs.

This is why user research is essential - You cannot create the best solution unless you understand thoroughly what you are solving and why.

This article dives deeper into why user researcher is needed and how to carrying it out effectively.

Dimensions of User Research Outlined by Nielsen Norman Group

1. Attitudinal vs Behavioral: Attitude (what people say) vs Behaviour (what peoeple do)

2. Qualitiative vs Quantitiative: Measuring through definite numbers vs Measuring through understanding.

3. Context of Use: Analysing all additional factors of influence

Methods of User Research Highlighted

1. Interviews

2. Personas

3. Sorting Cards

4. Surveys

5. Focus Group

6. Task Anlysis

7. Eyetracking (which zones do users interact with)

8. Particpatory Design (users suggesting the vision)

9. Clickstream testing

10. A/B Testing

11. Daily Reports

12. Desirability Testing

Link to article: https://blog.tubikstudio.com/user-research-empathy-is-the-best-ux-policy/